
Sir Terence Conran, a past speaker at Leader in London, was once asked to describe himself in ten words. He replied ‘Ambitious, mean, kind, greedy, frustrated, emotional, tiresome, intolerant, shy, fat.’
Dan Pink, who is running a masterclass for us at Leaders in London 2008, says we can go even shorter in describing ourselves. He points to the book ‘Not Quite What I was Planning’, six word memoirs by a collection of people, both famous and obscure.
Now, this sounds trivial, but we live in a world of digest, where your leadership ‘brand’ has to be conveyed fast and deep. Remember past Leaders in London speaker Tom Peters’ powerful idea ‘Brand You’; that you have to brand yourself through your behaviour as a leader to stand out as unique, because the market tells us difference wins, sameness doesn’t?
So, here’s a useful exercise: what six words sum you up as a leader? Come up with six word then try them out on your colleagues to see if they agree. It’ll help you sharpen your leadership brand - aligning how others perceive you with how you perceive yourself as a leader.
Dan tried it at a business conference he was attending and these are a few of the replies. They aren’t specifically about leadership, but you get how it works by reading them:
* Did what I was supposed to.
* Happy, sad, angry, confident, really happy.
* Unsure, but you would never know. I like that last one in particular - describes a lot of people in leadership positions.

Dan Pink . Here’s a link to his blog where he talks about the power of six word stories
You can use the comment link, below, if you want to share your six words.
Posted on behalf of
Leaders in London
by
Phil Dourado of
The Leadership Hub
This is the first of six book recommendations from Luke Johnson, who multiplied PizzaExpress’s share price by twenty-fold before selling that company, who started his first company at the age of 18 and has been growing and selling them ever since, and who is coming to Leaders in London 2008 to tell us how to lead for business growth.
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