Back to the story of my bike. I wanted a racing bike suitable for triathlon, I thought it would be easy but my experience was bewildering.  After visiting dozens of retailers, my enthusiasm had waned and I was drifting into frustration and despair.  Then I found Freddie and the cycling emporium in
Barnsley that changed my life.  Freddie greeted me as I walked in and stated the obvious – ‘you need a bike that fits’.  Three hours later I was lighter of pocket but well on the way to having a fabulous new bike. 

So how did Freddie succeed where all others had failed?  Freddie really knew his stuff, he had a big range in stock and he had the technology to measure me up properly. All this is important but not unusual and many other retailers offer the same.  The difference was that Freddie made an effort to get me to engage with his company, the company who made the bike I wanted to buy and with cycling in general.  I was hooked.  I would not go anywhere else and (as here) would recommend Race Scene to everyone.  For those familiar with Net Promoter Score (http://www.netpromoter.com) I give them a 10.

 

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • bodytext
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
One Response to “CragRats MD Dave Bradley: A Master Class in Creating Customer Loyalty”
  1. Buy » CragRats MD Dave Bradley: A Master Class in Creating Customer Loyalty says:

    […] ECMW wrote an interesting post today on CragRats MD Dave Bradley: A Master Class in Creating Customer LoyaltyHere’s a quick excerpt The difference was that Freddie made an effort to get me to engage with his company, the company who made the bike I wanted to buy and with cycling in general. I was hooked…. […]

Leave a Reply