ECMW

Just reflect for a minute on the last 24 hours.   Focus on the times when you were out and about travelling, going into shops, interacting with people.  How many spring to mind?  Maybe one or two?  Often I ask people to do this and they can’t remember a single incident.  They have gone through a whole day and nothing has engaged them.

Now flip the perspective and identify those interactions where other people might say that you have made them feel special. How many would there be?  Of course we will say there are plenty, but are there?  Do we make a conscious effort to really engage with people – would they ride 15 miles on their bike to see us?

This brings me to my bike, more of which to come.

This entry was posted on Thursday, March 6th, 2008 at 1:59 pm and is filed under Customer Experience. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.