Virgin’s group brand manager for customer service, Michael Murphy, will be talking to us at ECMW 2008 in an extended session on Wednesday 14th May, called ‘Living The Brand: Bringing The Brand to Life Through Customer Service’. Here’s an interesting slideshare from Michael that I’ve just come across that gives you a preview of some of his thinking and practice:

SlideShare | View | Upload your own

Posted by Phil Dourado  www.PhilDourado.com

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